L'Essenziale
Launching a pop-up
newspaper in Italy
It takes a profound love of paper and ink to launch a new printed newspaper in the 2020s. But that's what our friends at Internazionale did.
To complement their weekly magazine, which reports on events in the rest of the world, they created a new newspaper devoted entirely to Italy. They brought their usual high journalistic standards and values to the project, and briefed us to create a simple, calm design which would stand out against the density and visual complexity of most Italian media. We delivered a contemporary newspaper which nods respectfully to classic Northern European and North American traditions, while remaining relevant and accessible to a modern audience.
L'Essenziale was a bold experiment, and the print edition eventually succumbed to economics. But the brand lives on as a website and a distinctive and recognisable presence on social media.
Editor: Giovanni De Mauro.
In-house art director: Pasquale Cavorsi
